IP to Location API is a REST API which provides the essential data from any IP address in JSON format over HTTPS such as:
- Country / City / State / Continent
- Latitude and Longitude
- Local currency
- Internet Service Provider (ISP) lookup
- Country calling code and Time Zone
See it in Action!
How do I use IP to Location API?
Use cases for IP to Location API
Knowing from where people access you extends your brand’s reach through the market and helps you create a more accurate customer base. You can think of any service to relate with a user’s location information but here are the most popular location-based use cases:
- For geo-targeting your customers by content personalization
- For any service that sends location-based push notifications
- For mapping any social experiences through photos, trips, check-ins etc.
- For using targeted ads and any other location-based marketing purposes
- For any kind of services offering solutions for local community needs such as healthcare, municipality, social services, transportation
- For detecting any abnormal activities within an area worth considering in terms of security concerns
- For collecting user behavior data on specific purposes such as a new investment for businesses